This is for the florist wanting to grow in their skills and be immersed in a creative, floral experience for three full floral days!
We will cover a huge range of practical topics, in-depth, and you will physically arrange the following; design two to three large installations together (hanging installations & arch), table florals (minimalistic and full-floral), bouquets, and table styling. We will cover theory about color, shape, and texture; how to plan an installation; the tricks and mechanics behind the structural elements; compiling flower orders; allocating flowers in arrangements, and how to cost your floral designs. This is your comprehensive, once-in-a-lifetime floral design workshop!
A 60-page hardcover coursebook
Lunch, drinks, and snacks for all three days
Lots of luxury flowers to take home (all your arrangements plus more)
Professional photos of you and your work
Other custom-made floral essentials
This is a great introductory course to the Wildeflower workshop experience for creatives, hobbyists and flower-lovers of various skill levels. The day will include foundational floral education, practical arranging, table styling, good food and great company while exploring the world of floral design.
We will cover the following topics: how to tap into your creative flow, theory (colors, shape, form and texture), the mechanics of an arrangement, you will watch me arrange and then make your own floral table arrangements to take home, with my guidance at each step, as well as learn how to style a beautiful table with all the essential elements for a naturally exquisite setting.
A 40-page booklet with notes to refer back to
Plenty of gorgeous flowers to work with
Delicious food - a light breakfast, drinks, lunch, and afternoon tea
Arrangements to take home
Professional photos of you and your work
You will learn the below and more:
To set high but realistic goals for your business
To create a brand identity that attracts your ideal clients and makes your unique brand stand out
Social media skills and how to organically grow your following
How to create a high-quality portfolio from taking photographs in your studio/home
How to structure your website to make it easy to funnel inquiries from potential clients
Methods to keep improving your personal floral design skills
How to increase your profit margins
How to quote for your work
Financial forecasting
How to convert inquiries to clients via beautiful and effective client documents
How to create your own client documents from the templates we provide
How to build and manage a team
All you need to know about logistics
A checklist of what to do each quarter going forward, to create a path for success and to reach your goals
A coursebook
Lunch, drinks, and snacks for all three days
Business planning essentials
You’ll get to know and be part of a community of like-minded florists in
the same phase of their business as you
This is for the florist wanting to grow in their skills and be immersed in a creative, floral experience for the day and to have undivided time with me, to learn and ask any questions they want to.
We will cover a range of practical topics, in-depth, and you will physically design flowers. We custom-design these days so that you can choose what you want to learn and to arrange; from business skills to installations and bouquets, we’ll send you the sessions you can choose from for your tailor-made day.
A 60-page hardcover coursebook
Lunch, drinks, and snacks for the day
Lots of luxury flowers to take home (all your arrangements plus more)
